(Image courtesy of instyle.com)
Any mascara, no matter how expensive or cheap, looks its best when applied with sure strokes and with attention to detail. None of this, skimming the lashes once with a weak wrist, business. Really wiggle the wand into the base of your lashes and glide up. Repeat this a few times without 're-dipping' the wand. When the lashes are still wet you can use the tip of the brush and focus on the ends of your lashes to create extra length and volume too. Either wipe off the mascara brush with a tissue, or use an eyelash brush to brush out all the bumps and clumps. Add another layer (or 4) depending on the look you're going for.